After running the studio for over 4 years now, plus evolving significantly over this time, a bit of a brand refresh was well overdue. First on our hit list was a new logo. Who thought it would be such an arduous task!
To be fair, the brief was tricky and we can be pretty difficult customers to please! For us, the new logo needed to convey several key things.
1. It needed to represent our unique photographic style: pure, simple, full of character plus black and white.
2. We also wanted it to hint at what we actually create as an end product: hand crafted bespoke wall art.
3. Finally it was very important that the new logo reflected our own personality and brand: approachable, relaxed and friendly whilst still maintaining a slick professional edge.
Not surprisingly the initial commissioned designs fell well short of our expectations, either looking generic and obvious or too corporate and slick. Andy had a crack and although got close it was still missing some magic. It was then that we decided to hand the project over to our own in-house design team… the kids! Jake and Lucy jumped at the opportunity and with a little guidance got stuck in, tongue poking out the side of the mouth and everything.
We’re still not too sure if the smily faces in the frame represent us two, I need a new hair cut if they do, but we absolutely love it! A big change from the old safer logo that’s served us well but the new one makes us smile every time we see it! Thanks Jake and Lucy but no you can’t have any extra pocket money…